Founder at Racketivity | SEO Content Manager in WordPress and Ecommerce · Faisalabad, Pakistan
I am a digital content leader, sports media founder, and technical writer who bridges the gap between high-performance media and data-driven SEO.
Lead daily editorial operations for tennis coverage, managing content strategy, assigning high-impact match analyses, and directing social media workflows to maximize audience engagement. Guide editorial partnerships and coordinate with team members to scale brand visibility across digital platforms.
Delivered timely, compelling news and analytical features covering professional football (soccer) trends. Executed deep keyword research and SEO optimization strategies to capture high-volume search traffic.
Delivered timely and quality sports articles related to Golf, NBA, NFL and Tennis. I used licensed images from IMAGN to boost the blog traffic.
Researched and authored high-ranking articles on trending IT topics, WordPress development, and Divi modules, optimizing every piece using Semrush and advanced SEO methodologies. Structured comprehensive FAQ modules and technical guides to improve user engagement and search engine visibility.
Delivered specialized technical and eCommerce content, driving organic reach through targeted SEO writing and keyword optimization.
Wrote an article on betting in cricket, which was published by former Pakistan cricket captain Rashid Latif.
Technologies: Topic Research, Sports Research, SEO Optimization
I wrote some of the biggest WordPress/IT articles on Elegant Themes, with the priority of promoting Divi, a premium WordPress theme
Technologies: AI, Content Optimization, Keyword Research
The script that I created for Carlos Alcaraz's wrist injury was so ahead of time that people are still watching it despite the video being made 2 months ago
Technologies: Script Optimization, Capcut, Voiceover Optimization
https://www.youtube.com/watch?v=Oz9dtpxISTw&pp=ygUVY2FybG9zIGFsY2FyYXogaW5qdXJ50gcJCaMLAYcqIYzv
Created a video edit underlying the differences between Tennis, Padel and Pickleball
Technologies: Script Optimization, Video Collection, Video Merging, Capcut
I became a content manager at FirstSportz in January 2025, and then I was assigned to lead the video editing team to create trending videos on key topics, like NASCAR and F1.
Technologies: Script Optimization, Capcut, Video Transitions, Video Effects
https://www.youtube.com/watch?v=J-lsEeamIak&pp=ygUbbmFzY2FyIHNwb25zb3JzIGZpcnN0c3BvcnR6
Howdy Tennis is a YouTube channel bought by FirstSportz company. I was given the responsibility to do all the video edits on this. I did them until I left my role at the back end of last month.
Technologies: Script Optimization, Capcut, Gemini Pro Prompting, Video Effects
Graduated in June 2020
Graduated in January 2023